{"id":2734,"date":"2023-09-12T11:00:44","date_gmt":"2023-09-12T03:00:44","guid":{"rendered":"https:\/\/www.spaceshipapp.com\/?p=2734"},"modified":"2023-10-06T13:02:50","modified_gmt":"2023-10-06T05:02:50","slug":"black-friday-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/","title":{"rendered":"10 Black Friday Marketing Strategies for eCommerce Stores"},"content":{"rendered":"<div id=\"fws_6a04970504ef8\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2736 size-full\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba.jpeg\" alt=\"10 Black Friday Marketing Strategies for eCommerce Stores\" width=\"1024\" height=\"1024\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba.jpeg 1024w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-300x300.jpeg 300w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-150x150.jpeg 150w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-768x768.jpeg 768w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-12x12.jpeg 12w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-100x100.jpeg 100w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-140x140.jpeg 140w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-500x500.jpeg 500w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-350x350.jpeg 350w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-1000x1000.jpeg 1000w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/09\/sshipmkt_astronaut_creating_a_bunch_of_promotion_materials_with_0e9c858b-3159-4bae-88d8-2fbc9776bfba-800x800.jpeg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The day after Thanksgiving marks the start of the holiday shopping frenzy known as Black Friday. With massive crowds flocking to brick-and-mortar stores to scoop up deals, it may seem daunting for small eCommerce businesses to compete. However, with the right preparation and black friday marketing tactics, your online store can absolutely make the most of the Black Friday rush.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we\u2019ll explore proven strategies for attracting customers, driving sales, and handling logistics during the busiest shopping season of the year. Follow these tips to hook shoppers this Black Friday and Small Business Saturday.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-flat ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >What you&#039;ll learn in this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0497050af5b\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #8224e3;color:#8224e3\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #8224e3;color:#8224e3\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-6a0497050af5b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Understanding_the_Black_Friday_Frenzy\" title=\"Understanding the Black Friday Frenzy\">Understanding the Black Friday Frenzy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Top_Black_Friday_Marketing_Strategies_for_Your_eCommerce_Store\" title=\"Top Black Friday Marketing Strategies for Your eCommerce Store\">Top Black Friday Marketing Strategies for Your eCommerce Store<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Preparing_Inventory_Operations_and_Staff\" title=\"Preparing Inventory, Operations, and Staff\">Preparing Inventory, Operations, and Staff<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Connect_with_Spaceship_Fulfillment\" title=\"Connect with Spaceship Fulfillment.\">Connect with Spaceship Fulfillment.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Creative_Ways_to_Hook_Customers\" title=\"Creative Ways to Hook Customers\">Creative Ways to Hook Customers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#The_Role_of_Spaceship_in_Black_Friday_Marketing\" title=\"The Role of Spaceship in Black Friday Marketing\">The Role of Spaceship in Black Friday Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Streamlining_Shipping_with_Spaceship\" title=\"Streamlining Shipping with Spaceship\">Streamlining Shipping with Spaceship<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Ensuring_a_Seamless_Black_Friday_Experience\" title=\"Ensuring a Seamless Black Friday Experience\">Ensuring a Seamless Black Friday Experience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Connect_with_Spaceship_Fulfillment-2\" title=\"Connect with Spaceship Fulfillment.\">Connect with Spaceship Fulfillment.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#Make_This_Your_Best_Black_Friday_Yet\" title=\"Make This Your Best Black Friday Yet\">Make This Your Best Black Friday Yet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-marketing-strategy\/#FAQ\" title=\"FAQ\">FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_Black_Friday_Frenzy\"><\/span>Understanding the Black Friday Frenzy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Before diving into Black Friday marketing, let&#8217;s quickly cover what the Black Friday phenomenon entails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Origin &#8211; The term \u201cBlack Friday\u201d dates back to the 1960s, when large crowds and traffic jams from post-Thanksgiving holiday shopping created headaches for Philadelphia police. Retailers hope to be \u201cin the black\u201d or profitable for the year on this Friday.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When is Black Friday 2023? Last year, it fell on 25 November \u2013 in 2023, it will take place <span style=\"color: #4b00f9\"><strong>from Friday 24 November through to Monday 27 November (Cyber Monday)<\/strong><\/span>.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Significance &#8211; Black Friday weekend now kicks off the holiday shopping season. <strong><span style=\"color: #4b00f9\">In 2022, consumers spent $7.5 billion online on Black Friday alone<\/span><\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Deals &#8211; Retailers offer deep discounts on electronics, appliances, apparel, toys, and more. Limited doorbuster deals create urgency.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Timing &#8211; Sales usually start on Thanksgiving evening for online stores and at midnight for brick-and-mortars. Shoppers line up for hours beforehand.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trends &#8211; <span style=\"color: #4b00f9\"><strong>Black Friday is shifting online, with Cyber Monday becoming even bigger<\/strong><\/span>. Mobile shopping and buy online, pick up in-store (BOPIS) are also growing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For eCommerce merchants, being aware of these Black Friday dynamics is key to capitalizing on busy shopping days. Next, let\u2019s explore black friday marketing and operations strategies.<\/span><\/p>\n<h4><a href=\"https:\/\/www.spaceshipapp.com\/blog\/business\/best-products-to-sell-on-amazon-fba-2023-2024\/\"><strong><span style=\"color: #4b00f9\">Learn more: Best Products to Sell on Amazon FBA 2023-2024<\/span><\/strong><\/a><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Top_Black_Friday_Marketing_Strategies_for_Your_eCommerce_Store\"><\/span><b>Top Black Friday Marketing Strategies for Your eCommerce Store<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Drive traffic and boost sales with these online Black Friday marketing best practices:<\/span><\/p>\n<p><b>Launch Teaser Campaigns in Advance<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send <span style=\"color: #4b00f9\"><strong>emails teasing upcoming deals<\/strong><\/span> and launch social media billboards <span style=\"color: #4b00f9\"><strong>1-2 weeks beforehand<\/strong><\/span>. This builds anticipation.<\/span><\/li>\n<\/ul>\n<p><b>Offer Irresistible Sitewide Discounts<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"color: #4b00f9\"><strong>20-25% off entire order<\/strong><\/span> or $10 off all purchases over $50 incentivize bigger cart sizes.<\/span><\/li>\n<\/ul>\n<p><b>Run Limited-Time Flash Sales<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lightning deals in short 4-8 hour bursts create FOMO.<\/span><\/li>\n<\/ul>\n<p><b>Give Sneak Peeks of Top Deals in Emails<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Let subscribers preview doorbusters to come. This prompts signups.<\/span><\/li>\n<\/ul>\n<p><b>Blanket Social with Black Friday Content<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share deals, brand ambassadors unboxing sales items, behind-the-scenes highlights.<\/span><\/li>\n<\/ul>\n<p><b>Run Retargeting Ads for Cart Abandoners<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Win back customers who left items unpurchased with tailored promotions.<\/span><\/li>\n<\/ul>\n<blockquote>\n<h4><strong><span style=\"color: #4b00f9\">Don&#8217;t miss out the in-depth analysis of 2023 trends and opportunities, everything you need to know about eCommerce strategy for BLACK FRIDAY marketing 2023, <a href=\"https:\/\/www.spaceshipapp.com\/en-hk\/bfcm\/#download_report\">click here<\/a> to download the report for FREE!<\/span><\/strong><\/h4>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Preparing_Inventory_Operations_and_Staff\"><\/span><b>Preparing Inventory, Operations, and Staff<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">While promotions attract shoppers, you need robust backend operations to backup your Black Friday marketing strategies. Some key areas to address:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Inventory &#8211; <span style=\"color: #4b00f9\"><strong>Stock up 15-20% extra on bestsellers and seasonal items<\/strong><\/span>. Shortages lead to lost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Staffing &#8211; Scale up customer service and order fulfillment staff to <span style=\"color: #4b00f9\"><strong>handle 2-3x normal volume<\/strong><\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Order Cutoffs &#8211; <span style=\"color: #4b00f9\"><strong>Be crystal clear and upfront on order deadlines<\/strong><\/span> to receive items before Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shipping Options &#8211; Promote fast shipping upgrades for last-minute shoppers. Partner with an efficient carrier.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Web Performance &#8211; Stress test servers, <span style=\"color: #4b00f9\"><strong>optimize site speed<\/strong><\/span>, and prepare for traffic spikes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fulfillment Streamlining &#8211; <span style=\"color: #4b00f9\"><strong>Set order caps on high-demand products<\/strong><\/span> to maintain control.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cybersecurity &#8211; With surging traffic, be vigilant about fraud and security measures.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Contingency Plans &#8211; Have <span style=\"color: #4b00f9\"><strong>backup delivery arrangements in case of carrier delays<\/strong><\/span> due to weather or volume.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Budget Forecasting &#8211; Carefully project and prepare for surges in advertising, payroll, shipping, and other costs.<\/span><\/p>\n<h4><strong><a href=\"https:\/\/www.spaceshipapp.com\/blog\/business\/ecommerce-demand-forecasting\/\"><span style=\"color: #4b00f9\">Learn more: <\/span><span style=\"color: #4b00f9\">5 Best Practices for eCommerce Demand Forecasting<\/span><\/a><\/strong><\/h4>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#091;\/vc_column_text&#093;&#091;\/vc_column&#093;&#091;\/vc_row&#093;\t\t&lt;div id=&quot;fws_6a04970503cc4&quot; 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force-tablet-text-align-&quot;center&quot; force-phone-text-align-&quot;center&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; 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data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t&lt;div id=&quot;fws_6a04970504266&quot; data-midnight=&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; class=&quot;wpb_row vc_row-fluid vc_row inner_row&quot;  style=&quot;&quot;&gt;&lt;div class=&quot;row-bg-wrap&quot;&gt; &lt;div class=&quot;row-bg&quot; &gt;&lt;\/div&gt; &lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12_inner col span_12  &quot;right&quot;&quot;&gt;\t&lt;div  class=&quot;vc_col-sm-12 wpb_column column_container vc_column_container col child_column &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;default&quot; force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;    data-t-w-inherits=&quot;&quot;default&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;a class=&quot;nectar-button &quot;jumbo&quot; &quot;regular&quot;  has-icon&quot;  style=&quot;background-color: &quot;#17f082&quot;;&quot;  href=&quot;&quot;https:\/\/www.spaceshipapp.com\/en-hk\/ecommerce-fulfillment\/&quot;&quot; data-color-override=&quot;&quot;#17f082&quot;&quot; data-hover-color-override=&quot;false&quot; data-hover-text-color-override=&quot;#fff&quot;&gt;&lt;span&gt;&quot;Sign&lt;\/span&gt;&lt;i  class=&quot;&quot;&gt;&lt;\/i&gt;&lt;\/a&gt;\t\t&lt;\/div&gt; \t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div id=&quot;fws_6a04970504563&quot;  data-br=&quot;&quot;none&quot;&quot; data-br-applies=&quot;&quot;bg&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; data-midnight=&quot;&quot;dark&quot;&quot;  class=&quot;wpb_row vc_row-fluid vc_row&quot;  style=&quot;padding-top: 0px; padding-bottom: 0px; &quot;&gt;&lt;div class=&quot;row-bg-wrap&quot; data-bg-animation=&quot;&quot;none&quot;&quot; data-bg-animation-delay=&quot;&quot; data-bg-overlay=&quot;false&quot;&gt;&lt;div class=&quot;inner-wrap row-bg-layer&quot; &gt;&lt;div class=&quot;row-bg viewport-desktop using-bg-color&quot;  style=&quot;background-color: &quot;#f7f7f7&quot;; &quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12 col span_12 &quot;dark&quot; &quot;left&quot;&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t&lt;div  class=&quot;vc_col-sm-12 wpb_column column_container vc_column_container col &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;default&quot; force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;div class=&quot;wpb_text_column wpb_content_element &quot; &gt;\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;\/div&gt;&lt;\/div&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8961,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:7}\"><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a04970505372\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 80px; padding-bottom: 80px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f4f4f4; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h2 style=\"font-size: 52px;line-height: 56px;text-align: left\" class=\"vc_custom_heading\" ><span class=\"ez-toc-section\" id=\"Connect_with_Spaceship_Fulfillment\"><\/span>Connect with Spaceship Fulfillment.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1691485776095\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Get 30 days free storage when you sign up now.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a04970505512\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a class=\"nectar-button jumbo regular m-extra-color-gradient-1\"  style=\"background-color: #17f082;\"  href=\"https:\/\/www.spaceshipapp.com\/en-hk\/ecommerce-fulfillment\/\" data-color-override=\"#17f082\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Sign Up Now<\/span><\/a>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a04970505614\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 100px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f7f7f7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creative_Ways_to_Hook_Customers\"><\/span><b>Creative Ways to Hook Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now let\u2019s explore innovative Black Friday marketing tactics that break through the chaotic noise:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Stimulate FOMO with Urgent Countdown Timers<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Timers ticking away next to deals add impulse pressure. Online template tools like CountdownCart make this easy to set up.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Gamify Your Sales<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Turn deals into a spin-the-wheel game, scavenger hunt across your site, or other fun activity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Launch App-Only Promos<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drive downloads of your mobile app with exclusive deals &#8211; <span style=\"color: #4b00f9\"><strong>20% off for app users only<\/strong><\/span>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Partner with Influencers and Affiliates<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get microinfluencers talking about offers in their niche. <span style=\"color: #4b00f9\"><strong>Offer commissions for referrals<\/strong><\/span>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Create Gift Guides and Ideas Lists<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cater to customers seeking gifting inspiration for family and friends.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Give Sneak Peeks via User-Generated Content<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Regram customers unboxing pre-orders of new arrivals to generate buzz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Share Behind-the-Scenes Content<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Let customers peek at Black Friday war room preparations on Instagram Stories.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Run Holiday Contests and Giveaways<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Encourage social shares for prize entries &#8211; vacation getaways, gift cards, or high-value products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Offer Free Shipping or Returns<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incentivize risk-free purchases. Brands like REI and Patagonia have seen success with hassle-free return policies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Personalize Your Emails<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segment your list to send targeted promotions based on interests and purchase history.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_Spaceship_in_Black_Friday_Marketing\"><\/span><b>The Role of Spaceship in Black Friday Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Streamlining_Shipping_with_Spaceship\"><\/span><span style=\"font-weight: 400\">Streamlining Shipping with Spaceship<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Spaceship is an innovative logistics price comparison platform that simplifies the shipping process for e-commerce businesses. It offers a suite of services designed to make your Black Friday marketing efforts seamless.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Logistics Price Comparison: Quickly compare shipping rates from various courier service providers to find the best deals.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automated Shipping Orders: Integrate your <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> store with Spaceship to automate shipping orders, saving you time and reducing errors.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Package Pick-Ups: Schedule package pick-ups conveniently, ensuring your orders are processed swiftly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Order Tracking: Provide real-time order tracking for your customers, enhancing their shopping experience.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shipping Insurance: Protect your valuable shipments with easy-to-purchase shipping insurance.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ensuring_a_Seamless_Black_Friday_Experience\"><\/span><span style=\"font-weight: 400\">Ensuring a Seamless Black Friday Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Imagine this: It&#8217;s Black Friday, and your online store is flooded with orders. Thanks to Spaceship, you can keep up with the demand effortlessly. Orders are processed smoothly, and customers can track their packages in real-time, reducing inquiries and improving satisfaction.<\/span><\/p>\n<blockquote>\n<h4><span style=\"color: #4b00f9\"><a style=\"color: #4b00f9\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/ecommerce-fulfillment\/\">Spaceship Fulfillment<\/a> offers advanced techonology to let e-commerce owners control over the fulfillment process online. Just a few clicks needed to book the inventory and change the product packing rules instantly, plus comparing internal carriers online to find out the best-fitting shipping solutions.<\/span><\/h4>\n<\/blockquote>\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2539\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4.jpg\" alt=\"Spaceship e-commerce fulfillment\" width=\"1400\" height=\"1141\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4.jpg 1400w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4-300x245.jpg 300w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4-1024x835.jpg 1024w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4-768x626.jpg 768w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/07\/process-flowchart-4-15x12.jpg 15w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/span><\/h2>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#091;\/vc_column_text&#093;&#091;\/vc_column&#093;&#091;\/vc_row&#093;\t\t&lt;div id=&quot;fws_6a04970504828&quot;  data-br=&quot;&quot;none&quot;&quot; data-br-applies=&quot;&quot;bg&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; data-midnight=&quot;&quot;dark&quot;&quot;  class=&quot;wpb_row vc_row-fluid vc_row vc_row-o-content-&quot;middle&quot;&quot;  style=&quot;padding-top: 0px; padding-bottom: 0px; &quot;&gt;&lt;div class=&quot;row-bg-wrap&quot; data-bg-animation=&quot;&quot;none&quot;&quot; data-bg-animation-delay=&quot;&quot; data-bg-overlay=&quot;false&quot;&gt;&lt;div class=&quot;inner-wrap row-bg-layer&quot; &gt;&lt;div class=&quot;row-bg viewport-desktop using-bg-color&quot;  style=&quot;background-color: &quot;#f4f4f4&quot;; &quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12 col span_12 &quot;dark&quot; &quot;left&quot;&quot;&gt;\t&lt;div  class=&quot;vc_col-sm-6 wpb_column column_container vc_column_container col &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;center&quot; force-phone-text-align-&quot;center&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t&lt;h2 style=&quot;font-size: 52px;line-height: 56px&quot;;text-align: left;&quot;tag: h2;font-family:Abril Fatface;font-weight:400;font-style:normal&quot; class=&quot;vc_custom_heading&quot; &gt;&quot;Connect&lt;\/h2&gt;&lt;div class=&quot;wpb_text_column wpb_content_element &quot; &gt;\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t&lt;p&gt;Get 30 days free storage when you book demo.&lt;\/p&gt;\t&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; \t&lt;div  class=&quot;vc_col-sm-6 wpb_column column_container vc_column_container col &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;center&quot; force-phone-text-align-&quot;center&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t&lt;div id=&quot;fws_6a04970504ae2&quot; data-midnight=&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; class=&quot;wpb_row vc_row-fluid vc_row inner_row&quot;  style=&quot;&quot;&gt;&lt;div class=&quot;row-bg-wrap&quot;&gt; &lt;div class=&quot;row-bg&quot; &gt;&lt;\/div&gt; &lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12_inner col span_12  &quot;right&quot;&quot;&gt;\t&lt;div  class=&quot;vc_col-sm-12 wpb_column column_container vc_column_container col child_column &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;default&quot; force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;    data-t-w-inherits=&quot;&quot;default&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;a class=&quot;nectar-button &quot;jumbo&quot; &quot;regular&quot;  has-icon&quot;  style=&quot;background-color: &quot;#17f082&quot;;&quot;  href=&quot;&quot;https:\/\/meetings.hubspot.com\/maggie-kam\/meet-a-sales?__hstc=30261088.91f6cea27971826c188cd9d19a35c3b8.1680174628399.1691573166807.1691725481684.127&amp;__hssc=30261088.8.1691725481684&amp;__hsfp=3439982503&quot;&quot; data-color-override=&quot;&quot;#17f082&quot;&quot; data-hover-color-override=&quot;false&quot; data-hover-text-color-override=&quot;#fff&quot;&gt;&lt;span&gt;&quot;Book&lt;\/span&gt;&lt;i  class=&quot;&quot;&gt;&lt;\/i&gt;&lt;\/a&gt;\t\t&lt;\/div&gt; \t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div id=&quot;fws_6a04970504c9f&quot;  data-br=&quot;&quot;none&quot;&quot; data-br-applies=&quot;&quot;bg&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; data-midnight=&quot;&quot;dark&quot;&quot;  class=&quot;wpb_row vc_row-fluid vc_row&quot;  style=&quot;padding-top: 0px; padding-bottom: 0px; &quot;&gt;&lt;div class=&quot;row-bg-wrap&quot; data-bg-animation=&quot;&quot;none&quot;&quot; data-bg-animation-delay=&quot;&quot; data-bg-overlay=&quot;false&quot;&gt;&lt;div class=&quot;inner-wrap row-bg-layer&quot; &gt;&lt;div class=&quot;row-bg viewport-desktop using-bg-color&quot;  style=&quot;background-color: &quot;#f7f7f7&quot;; &quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12 col span_12 &quot;dark&quot; &quot;left&quot;&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t&lt;div  class=&quot;vc_col-sm-12 wpb_column column_container vc_column_container col &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;default&quot; force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;div class=&quot;wpb_text_column wpb_content_element &quot; &gt;\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;\/div&gt;&lt;\/div&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8961,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:7}\"><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a04970505930\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 80px; padding-bottom: 80px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f4f4f4; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h2 style=\"font-size: 52px;line-height: 56px;text-align: left\" class=\"vc_custom_heading\" ><span class=\"ez-toc-section\" id=\"Connect_with_Spaceship_Fulfillment-2\"><\/span>Connect with Spaceship Fulfillment.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1691727728131\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Get 30 days free storage when you book demo.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a04970505ac8\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a class=\"nectar-button jumbo regular m-extra-color-gradient-1\" style=\"background-color: #17f082;\" href=\"https:\/\/meetings.hubspot.com\/maggie-kam\/meet-a-sales?__hstc=30261088.91f6cea27971826c188cd9d19a35c3b8.1680174628399.1691573166807.1691725481684.127&amp;__hssc=30261088.8.1691725481684&amp;__hsfp=3439982503\" data-color-override=\"#17f082\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" target=\"_blank\" rel=\"noopener\"><span>Book Demo<\/span><\/a>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a04970505bcc\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 100px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f7f7f7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_This_Your_Best_Black_Friday_Yet\"><\/span><b>Make This Your Best Black Friday Yet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">While Black Friday presents chaos, it also provides huge opportunity for eCommerce merchants. The combination of smart preparation, irresistible deals, and creative marketing and operations strategies outlined above will help your business thrive this holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Focus on delighting customers, stay nimble to meet demand, and lean into promotions that play to your unique strengths and brand identity. With the right foundation, you\u2019re sure to hit new sales milestones and exit the holidays strong. Happy selling!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let me know if you would like me to modify or expand this draft further. I tried to incorporate markdown formatting, short sentences, lists, headers, tables, and creative hooks as we discussed. I&#8217;m happy to keep refining the post so it is engaging, helpful, and highly optimized for search.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a04970505cd7\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 100px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f7f7f7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"toggles\" data-br=\"\" data-starting=\"default\" data-style=\"minimal\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>When is Black Friday 2023?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">It will take place from Friday 24 November through to Monday 27 November (Cyber Monday).<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How early should I start marketing Black Friday deals? <\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">Start teasing deals and building hype 1-2 weeks in advance. Email subscribers sneak peeks of upcoming doorbusters.\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What percentage discount do shoppers expect on Black Friday?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">Offer at least 20-25% off sitewide or dollars off larger purchase amounts to appear competitive.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How much extra inventory should I stock for Black Friday?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">Prep 15-20% over normal volume for your hottest selling items to avoid shortages.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What can I do to minimize abandoned carts?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">Retarget shoppers with personalized promotions and offer free shipping or returns.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"toggles\" data-br=\"\" data-starting=\"default\" data-style=\"minimal\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How do I budget and forecast extra costs for the holidays? <\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400\">Analyze prior years&#8217; sales, factor in promotions planned, and prepare for surges in marketing, payroll, shipping, and other costs.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"The day after Thanksgiving marks the start of the holiday shopping frenzy known as Black Friday. With massive crowds flocking to brick-and-mortar stor...","protected":false},"author":230468888,"featured_media":2736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[116305949],"tags":[116306191,116306206,116306197,116306107,116306190,116306198,116306178,116306179],"class_list":{"0":"post-2734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-3pl","9":"tag-black-friday-marketing","10":"tag-china-fulfillment","11":"tag-dropshipping","12":"tag-e-commerce","13":"tag-ecommerce-fulfillment","14":"tag-fulfillment","15":"tag-fulfillment-center"},"_links":{"self":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts\/2734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/users\/230468888"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/comments?post=2734"}],"version-history":[{"count":0,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts\/2734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/media\/2736"}],"wp:attachment":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/media?parent=2734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/categories?post=2734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/tags?post=2734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}