{"id":2821,"date":"2023-10-09T16:53:03","date_gmt":"2023-10-09T08:53:03","guid":{"rendered":"https:\/\/www.spaceshipapp.com\/?p=2821"},"modified":"2023-10-18T09:35:52","modified_gmt":"2023-10-18T01:35:52","slug":"black-friday-email","status":"publish","type":"post","link":"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/","title":{"rendered":"11 Hottest Black Friday Email Strategies Revealed"},"content":{"rendered":"<div id=\"fws_6a86a22a6df0b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2826\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"1024\" height=\"1024\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb.jpeg 1024w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-300x300.jpeg 300w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-150x150.jpeg 150w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-768x768.jpeg 768w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-12x12.jpeg 12w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-100x100.jpeg 100w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-140x140.jpeg 140w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-500x500.jpeg 500w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-350x350.jpeg 350w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-1000x1000.jpeg 1000w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/sshipmkt_an_astronaut_delivering_mail_into_a_mailbox_in_US_resi_020c985e-dd54-42d3-9208-8f59ead5e0cb-800x800.jpeg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The holiday season is just around the corner, and for eCommerce businesses, that means one thing: Black Friday. Black Friday has become synonymous with incredible deals and massive sales, making it a crucial time for businesses to boost their revenue. One powerful tool that can help you maximize your Black Friday sales is email marketing.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-flat ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >What you&#039;ll learn in this article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a86a22a72faf\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #8224e3;color:#8224e3\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #8224e3;color:#8224e3\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-6a86a22a72faf\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#The_Power_of_Email_Marketing\" title=\"The Power of Email Marketing\">The Power of Email Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#Tips_for_Crafting_Effective_Black_Friday_Email_Campaigns\" title=\"Tips for Crafting Effective Black Friday Email Campaigns\">Tips for Crafting Effective Black Friday Email Campaigns<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#6_Inspirational_Black_Friday_email_Campaigns\" title=\"6 Inspirational Black Friday email Campaigns\">6 Inspirational Black Friday email Campaigns<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#Common_Email_Campaign_Mistakes_to_Avoid\" title=\"Common Email Campaign Mistakes to Avoid\">Common Email Campaign Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#The_Importance_of_a_Trustworthy_Fulfillment_Partner\" title=\"The Importance of a Trustworthy Fulfillment Partner\">The Importance of a Trustworthy Fulfillment Partner<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.spaceshipapp.com\/en-hk\/blog\/business\/black-friday-email\/#Connect_with_Spaceship_Fulfillment\" title=\"Connect with Spaceship Fulfillment.\">Connect with Spaceship Fulfillment.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Power_of_Email_Marketing\"><\/span><b>The Power of Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">According to a study by Custora, <\/span><b>email marketing accounted for 19.8% of all transactions<\/b><span style=\"font-weight: 400\"> in 2022. This makes it the third most effective marketing channel, after organic traffic and paid search. Another study by the Data &amp; Marketing Association found that 59% of marketers believe that email marketing is the most effective channel for <\/span><b>generating leads<\/b><span style=\"font-weight: 400\">. This data suggests that email marketing is a <\/span><b>powerful tool for driving sales, especially during Black Friday<\/b><span style=\"font-weight: 400\">. A well-crafted email campaign can help you reach a large audience of potential customers and encourage them to make a purchase.<\/span><\/p>\n<blockquote>\n<h4><strong><span style=\"color: #4b00f9\">Don&#8217;t miss out the in-depth analysis of 2023 trends and opportunities, everything you need to know about eCommerce strategy for BLACK FRIDAY 2023, <a href=\"https:\/\/www.spaceshipapp.com\/en-hk\/bfcm\/#download_report\">click here<\/a> to download the report for FREE!<\/span><\/strong><\/h4>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Crafting_Effective_Black_Friday_Email_Campaigns\"><\/span><b>Tips for Crafting Effective Black Friday Email Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">To make the most of your Black Friday email marketing efforts, follow these tips:<\/span><\/p>\n<ol>\n<li><b> Divide Your Strategy into Phases<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">The Black Friday email strategy should be divided into three phases: pre-Black Friday, Black Friday day, and post-Black Friday (Black Friday weekend). Each phase serves a specific purpose and helps you build momentum leading up to the big day.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Pre-Black Friday<\/b><span style=\"font-weight: 400\">: Start as early as mid-October, offering teaser emails and early-bird discount codes to generate excitement.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Black Friday Day<\/b><span style=\"font-weight: 400\">: Timing is crucial, with the best sending times between 9 and 11 am. Craft clever, valuable, and intriguing emails.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Post-Black Friday<\/b><span style=\"font-weight: 400\">: Continue over the weekend with last-chance deals and promotions, preparing customers for Cyber Monday.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Build and Segment Your Email List<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Building and expanding your email list is essential before sending Black Friday emails. Techniques include pop-ups with Black Friday offers and creating Black Friday landing pages. Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. For example, you could segment your list based on purchase history, interests, or demographics.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Understand Customer Preferences<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Understanding customer preferences and popular products during the holiday season is crucial for crafting effective Black Friday deals and email campaigns. Tailor your offers to what your customers are most interested in, ensuring they resonate with your target audience.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Craft Compelling Subject Lines<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Your subject line is the first thing recipients see. Make it attention-grabbing, using emojis and value propositions to increase open rates. The pre-header text should complement the subject line and provide additional context.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Focus on Email Design<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Effective email design is vital for engagement. Include high-quality product images, holiday colors, clear layouts, appropriate font sizes and colors, and the ideal email dimensions (600px wide and 1500px high). Your emails should be visually appealing and easy to read on both desktop and mobile devices.<\/span><\/p>\n<ol start=\"6\">\n<li><b> Include Clear Call-to-Action Buttons<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Your emails should feature clear, actionable call-to-action buttons. Place them above the fold, use attention-grabbing colors, and use actionable language. Make it as easy as possible for recipients to take the desired action, whether it&#8217;s making a purchase or signing up for your Black Friday newsletter.<\/span><\/p>\n<ol start=\"7\">\n<li><b> Utilize Advanced Email Elements<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">To add urgency and interest to your Black Friday emails, consider using advanced email elements. Countdown timers, GIFs, and dynamic content blocks can capture attention and encourage action.<\/span><\/p>\n<ol start=\"8\">\n<li><b> Integrate with Other Marketing Channels<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Maximize your Black Friday email strategy by integrating it with other marketing channels such as social media, SMS marketing, referral marketing, and influencer marketing. A multi-channel approach can significantly enhance your reach and impact.<\/span><\/p>\n<h4><a href=\"https:\/\/www.spaceshipapp.com\/blog\/business\/black-friday-ecommerce-strategy\/\"><strong><span style=\"color: #4b00f9\">Learn more: Black Friday eCommerce Strategy 101: From Marketing to Logistics, Everything You Need to Know<\/span><\/strong><\/a><\/h4>\n<ol start=\"9\">\n<li><b> Implement Automation Workflows<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Automation workflows allow you to deliver personalized messages and offers to the right audience at the right time. Create automated sequences for welcome emails, cart abandonment reminders, and post-purchase follow-ups to enhance the customer journey.<\/span><\/p>\n<ol start=\"10\">\n<li><b> Monitor and Optimize Performance<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Track email performance metrics like open rate, click-through rate, bounce rate, and unsubscribe rate. Use A\/B testing to refine your campaigns and improve their effectiveness.<\/span><\/p>\n<ol start=\"11\">\n<li><b> Prepare for Cyber Monday<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Extend the holiday sales period by preparing for Cyber Monday with dedicated email campaigns and unique deals. Cyber Monday is an excellent opportunity to continue driving sales after Black Friday.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Inspirational_Black_Friday_email_Campaigns\"><\/span><b>6 Inspirational Black Friday email Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><\/b><b>1. Black Friday VIP access email<\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2822\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/1_Baublebar.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"309\" height=\"512\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/1_Baublebar.jpeg 309w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/1_Baublebar-181x300.jpeg 181w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/1_Baublebar-7x12.jpeg 7w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/b><\/p>\n<p><b>Subject: Hey VIP! Black Friday starts NOW<\/b><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.baublebar.com\/\" target=\"_blank\" rel=\"noopener\">Baublebar<\/a> targets its loyal customers with VIP access to Black Friday deals, enhancing customer retention and satisfaction.<\/span><\/p>\n<p><b>Design highlights: <\/b><span style=\"font-weight: 400\">The image is visually appealing and eye-catching. The bright red bubblebar and text stand out against the white background. The text is easy to read and understand. The image also conveys a sense of urgency, with the text &#8220;12 HOURS ONLY&#8221; and &#8220;SHOP NOW&#8221;.<\/span><\/p>\n<p><b>What you should learn from it: <\/b><span style=\"font-weight: 400\">Black Friday is a great time to attract new customers and generate brand awareness, but Baublebar also takes this opportunity to reward its existing customers. Giving loyal customers early access to deals and exclusive discounts makes them feel valued and appreciated. This can help to increase customer loyalty and satisfaction, and can also boost sales and excitement around the brand.<\/span><\/p>\n<p><b>How to implement it: <\/b><span style=\"font-weight: 400\">Create a Black Friday email campaign specifically for your existing customers. In the email, invite them to shop your Black Friday sale before it opens to the general public, and offer them an exclusive discount. You can also limit the amount of time that the early access sale is available, to create a sense of urgency and encourage customers to shop right away.<\/span><\/p>\n<p><b><\/b><b>2. Urgency email<\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2823\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/2_Withings.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"337\" height=\"512\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/2_Withings.jpeg 337w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/2_Withings-197x300.jpeg 197w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/2_Withings-8x12.jpeg 8w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/b><\/p>\n<p><b>Subject: Last hours to get up to $100 off our award-winning smart devices<\/b><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.withings.com\/\" target=\"_blank\" rel=\"noopener\">Withings<\/a> creates a sense of urgency in its email, emphasizing limited-time offers and discounts.<\/span><\/p>\n<p><b>What you should learn from it: <\/b><span style=\"font-weight: 400\">Withings uses urgency throughout the email to create a sense of FOMO (fear of missing out). They use phrases like &#8220;Tomorrow is too late,&#8221; &#8220;Last chance,&#8221; and &#8220;Ends in a few hours&#8221; to make subscribers feel like they need to act now or miss out on a great deal. The subject line also has urgency in it, with the added incentive of money off.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even though Withings uses urgency, they also keep their brand&#8217;s personality intact. They use casual language like &#8220;Thought you&#8217;d want to know&#8221; to make the email feel more like a personal message from a friend.<\/span><\/p>\n<p><b>How to implement it: <\/b><span style=\"font-weight: 400\">You can create urgency and scarcity in your email marketing by using deadlines and timers. For example, you could offer a limited-time discount, a free bonus, or a special deal that expires in a few hours or days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also use scarcity by limiting the quantity of a product that is available. For example, you could offer a limited number of products at a discounted price, or you could offer a free gift to the first 100 customers who purchase a product.<\/span><\/p>\n<p><b><\/b><b>3. Personalization email<\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2824\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/3_Columbia.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"272\" height=\"512\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/3_Columbia.jpeg 272w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/3_Columbia-159x300.jpeg 159w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/3_Columbia-6x12.jpeg 6w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/b><\/p>\n<p><b>Subject: Price drop on your favorites!<\/b><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.columbia.com\/\" target=\"_blank\" rel=\"noopener\">Columbia<\/a> personalizes its email campaigns by featuring products of interest to individual customers, enhancing engagement and offering unique experiences.<\/span><\/p>\n<p><b>What you should learn from it: <\/b><span style=\"font-weight: 400\">Personalization is key to successful email marketing. Today&#8217;s shoppers are more likely to open and engage with emails that are relevant to them. By announcing discounts on products that customers have previously shown an interest in, Columbia is able to create a more personalized shopping experience. This deepens their connection with customers and makes them more likely to buy.<\/span><\/p>\n<p><b>How to implement it: <\/b><span style=\"font-weight: 400\">To implement this strategy, you can use email segmentation and data to identify the products that each customer is interested in. You can do this by tracking their browsing history, purchase history, and abandoned cart items.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you have identified the products that each customer is interested in, you can create targeted email campaigns that promote those products. For example, you could send an email to customers with items in their cart reminding them to complete their purchase. Or, you could send an email to customers who have previously purchased a product recommending complementary products.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s also important to include a strong incentive in your Black Friday discount email. This could be a percentage discount, free shipping, or a bonus gift.<\/span><\/p>\n<p><b>4. Alternative campaign<\/b><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2843\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/4_Rei-679x1024.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"291\" height=\"439\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/4_Rei-679x1024.jpeg 679w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/4_Rei-199x300.jpeg 199w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/4_Rei-8x12.jpeg 8w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/4_Rei.jpeg 735w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/b><\/h2>\n<p><a href=\"https:\/\/www.rei.com\/\" target=\"_blank\" rel=\"noopener\">REI<\/a> reaches customers with their annual #optoutside campaign. Their Black Friday messaging shifts from buying REI\u2019s products to enjoying nature.<\/p>\n<p><b>Design highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Strong call to action:<\/strong> The eDM has a strong call to action that is clear and concise. The &#8220;Join us outside&#8221; button is prominently displayed in the center of the eDM, and the #optoutside #together is clear and compelling.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Relevant and engaging content:<\/strong> The eDM contains relevant and engaging content that is relevant to REI&#8217;s target audience. The images of people enjoying the outdoors are appealing and inspiring, and the text is informative and persuasive.<\/span><\/li>\n<\/ul>\n<p><b>What you should learn from it:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Focus on your brand values:<\/strong> REI&#8217;s Black Friday campaign is consistent with their brand values of environmental stewardship and outdoor recreation. By focusing on their brand values, REI is able to create a campaign that is authentic and engaging.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be different:<\/strong> REI&#8217;s Black Friday campaign is different from other Black Friday campaigns because it encourages customers to spend time in nature instead of shopping. This makes REI&#8217;s campaign stand out from the competition and is more likely to be remembered by customers.<\/span><\/li>\n<\/ul>\n<p><b>How to implement it:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be clear about your brand values:<\/strong> What does your brand stand for? What are your core values? Once you know your brand values, you can use them to create marketing campaigns that are authentic and engaging.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be different:<\/strong> Don&#8217;t just do what everyone else is doing. Think outside the box and come up with creative and innovative marketing campaigns that will make your brand stand out from the competition.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Use storytelling:<\/strong> Stories are a powerful way to connect with customers on a personal level. When creating your eCommerce marketing communication, try to use storytelling to connect with your target audience on a deeper level.<\/span><\/li>\n<\/ul>\n<p><strong>5. Offer a free gift<\/strong><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2844\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon-603x1024.png\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"308\" height=\"523\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon-603x1024.png 603w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon-177x300.png 177w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon-768x1305.png 768w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon-7x12.png 7w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/5_Carbon.png 800w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/b><\/h2>\n<p data-sourcepos=\"1:1-1:67\"><a href=\"https:\/\/carbonmade.com\/\" target=\"_blank\" rel=\"noopener\">Carbonmade<\/a> offers their subscribers two months of their Pro plan for free.<\/p>\n<p data-sourcepos=\"8:1-8:83\"><b>What you should learn from it:\u00a0<\/b><\/p>\n<ul data-sourcepos=\"10:1-14:0\">\n<li data-sourcepos=\"10:1-10:147\"><strong>Offer your customers a free gift:<\/strong>\u00a0Offering a free gift is a great way to entice customers and make your Black Friday campaign more appealing.<\/li>\n<li data-sourcepos=\"11:1-11:232\"><strong>Make it easy for customers to claim their gift:<\/strong>\u00a0Clearly explain how customers can claim their free gift in your email campaign. This could involve providing a link, a coupon code, or a simple instruction to reply to the email.<\/li>\n<\/ul>\n<p data-sourcepos=\"15:1-15:121\"><b>How to implement it:\u00a0<\/b><\/p>\n<ul data-sourcepos=\"17:1-20:0\">\n<li data-sourcepos=\"17:1-17:260\"><strong>Brainstorm a list of free gifts that you could offer your customers:<\/strong>\u00a0What are some products or services that your customers would find valuable? What are some things that you could offer for free that would make your Black Friday campaign more appealing?<\/li>\n<li data-sourcepos=\"18:1-18:380\"><strong>Choose the right delivery method:<\/strong>\u00a0How will you deliver your free gift to your customers? This will depend on the type of gift that you are offering. For example, if you are offering a physical product, you will need to ship it to your customers. If you are offering a digital product or service, you can email it to your customers or provide them with a link to download it.<\/li>\n<\/ul>\n<p><strong>6. Giveaway<\/strong><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2845\" src=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/6_Huckberry.jpeg\" alt=\"11 Hottest Black Friday Email Strategies Revealed\" width=\"353\" height=\"498\" title=\"Spaceship E-commerce Logistics. Ship Worldwide with the Best Rate\" srcset=\"https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/6_Huckberry.jpeg 603w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/6_Huckberry-213x300.jpeg 213w, https:\/\/www.spaceshipapp.com\/wp-content\/uploads\/2023\/10\/6_Huckberry-9x12.jpeg 9w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/b><\/h2>\n<p><a href=\"https:\/\/huckberry.com\/\" target=\"_blank\" rel=\"noopener\">Huckberry<\/a> gives email subscribers the chance to win a Casper mattress.<\/p>\n<p data-sourcepos=\"8:1-8:84\"><b>What you should learn from it:\u00a0<\/b><\/p>\n<ul data-sourcepos=\"10:1-13:0\">\n<li data-sourcepos=\"10:1-10:127\"><strong>Run a giveaway:<\/strong>\u00a0Running a giveaway is a great way to entice customers and make your Black Friday campaign more appealing.<\/li>\n<li data-sourcepos=\"11:1-11:218\"><strong>Offer a prize that your target audience will find valuable:<\/strong>\u00a0The prize that you offer should be something that your target audience would really want to win. This will make them more likely to enter your giveaway.<\/li>\n<\/ul>\n<p data-sourcepos=\"14:1-14:122\"><b>How to implement it:\u00a0<\/b><\/p>\n<ul data-sourcepos=\"16:1-19:0\">\n<li data-sourcepos=\"16:1-16:258\"><strong>Brainstorm a list of prizes that you could offer your customers:<\/strong>\u00a0What are some products or services that your customers would find valuable? What are some things that you could offer as a prize that would make your Black Friday campaign more appealing?<\/li>\n<li data-sourcepos=\"17:1-17:382\"><strong>Choose the right delivery method:<\/strong>\u00a0How will you deliver your prize to the winner of your giveaway? This will depend on the type of prize that you are offering. For example, if you are offering a physical product, you will need to ship it to the winner. If you are offering a digital product or service, you can email it to the winner or provide them with a link to download it.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Common_Email_Campaign_Mistakes_to_Avoid\"><\/span><b>Common Email Campaign Mistakes to Avoid<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">While crafting your Black Friday email campaigns, it&#8217;s crucial to avoid common mistakes that can hinder your success:<\/span><\/p>\n<p><b>1. Don&#8217;t Spam Your Subscribers<\/b><\/p>\n<p><span style=\"font-weight: 400\">Sending too many emails or irrelevant content can lead to subscribers unsubscribing or marking your emails as spam. Only send emails to people who have willingly subscribed to receive them.<\/span><\/p>\n<p><b>2. Avoid Misleading Subject Lines<\/b><\/p>\n<p><span style=\"font-weight: 400\">Misleading or deceptive subject lines can annoy your subscribers and erode their trust. Be transparent and honest in your email subject lines to build long-term trust with your audience.<\/span><\/p>\n<p><b>3. Keep Emails Concise<\/b><\/p>\n<p><span style=\"font-weight: 400\">People are busy during the holiday season, so keep your emails concise and to the point. Avoid overwhelming recipients with lengthy, complicated messages.<\/span><\/p>\n<p><b>4. Always Include a Clear Call to Action<\/b><\/p>\n<p><span style=\"font-weight: 400\">Every email should have a clear call to action that tells your subscribers what you want them to do next. Whether it&#8217;s &#8220;Shop Now,&#8221; &#8220;Learn More,&#8221; or &#8220;Subscribe,&#8221; make it easy for them to take the desired action.<\/span><\/p>\n<p><b>5. Don&#8217;t Overload Subscribers<\/b><\/p>\n<p><span style=\"font-weight: 400\">Sending too many emails, especially in a short timeframe, can overwhelm your subscribers and lead to higher unsubscribe rates. Strike a balance between staying in touch and not overwhelming your audience.<\/span><\/p>\n<h4><a href=\"https:\/\/www.spaceshipapp.com\/blog\/business\/black-friday-checklist-2023\/\"><strong><span style=\"color: #4b00f9\">Learn more: Black Friday Checklist 2023: Prepare for eCommerce Success<\/span><\/strong><\/a><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Trustworthy_Fulfillment_Partner\"><\/span><b>The Importance of a Trustworthy Fulfillment Partner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">After successfully executing your Black Friday email campaign, it&#8217;s essential to have a trustworthy fulfillment partner in place to handle the surge in orders. One such partner is Spaceship which offers customized fulfillment services, from warehousing to pick-pack and shipping. Here are the key selling points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Send from China or Hong Kong to worldwide from USD 5<\/b><span style=\"font-weight: 400\">: Spaceship provides cost-effective global shipping solutions.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Warehousing starts from 6 small boxes and charges on a monthly basis<\/b><span style=\"font-weight: 400\">: This flexibility allows you to scale your operations as needed.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Free software to control the whole fulfillment process online<\/b><span style=\"font-weight: 400\">: Spaceship&#8217;s online platform makes it easy to manage your fulfillment operations efficiently.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Incorporating a reliable fulfillment partner like Spaceship ensures that your Black Friday sales are fulfilled smoothly and your customers receive their orders on time, enhancing their overall shopping experience.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#091;\/vc_column_text&#093;&#091;\/vc_column&#093;&#091;\/vc_row&#093;\t\t&lt;div id=&quot;fws_6a86a22a6d309&quot; 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data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t&lt;h2 style=&quot;font-size: 52px;line-height: 56px&quot;;text-align: left;&quot;tag: h2;font-family:Abril Fatface;font-weight:400;font-style:normal&quot; class=&quot;vc_custom_heading&quot; &gt;&quot;Connect&lt;\/h2&gt;&lt;div class=&quot;wpb_text_column wpb_content_element &quot; &gt;\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t&lt;p&gt;Get 30 days free storage when you book demo.&lt;\/p&gt;\t&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; \t&lt;div  class=&quot;vc_col-sm-6 wpb_column column_container vc_column_container col &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;center&quot; force-phone-text-align-&quot;center&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; 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data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t&lt;div id=&quot;fws_6a86a22a6d913&quot; data-midnight=&quot;&quot; data-column-margin=&quot;&quot;default&quot;&quot; class=&quot;wpb_row vc_row-fluid vc_row inner_row&quot;  style=&quot;&quot;&gt;&lt;div class=&quot;row-bg-wrap&quot;&gt; &lt;div class=&quot;row-bg&quot; &gt;&lt;\/div&gt; &lt;\/div&gt;&lt;div class=&quot;row_col_wrap_12_inner col span_12  &quot;right&quot;&quot;&gt;\t&lt;div  class=&quot;vc_col-sm-12 wpb_column column_container vc_column_container col child_column &quot;no-extra-padding&quot; column_element_direction_desktop_&quot;default&quot; force-desktop-text-align-&quot;default&quot; force-tablet-text-align-&quot;default&quot; force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot; 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data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;a class=&quot;nectar-button &quot;jumbo&quot; &quot;regular&quot;  has-icon&quot;  style=&quot;background-color: &quot;#17f082&quot;;&quot;  href=&quot;&quot;https:\/\/meetings.hubspot.com\/maggie-kam\/meet-a-sales?__hstc=30261088.91f6cea27971826c188cd9d19a35c3b8.1680174628399.1691573166807.1691725481684.127&amp;__hssc=30261088.8.1691725481684&amp;__hsfp=3439982503&quot;&quot; data-color-override=&quot;&quot;#17f082&quot;&quot; data-hover-color-override=&quot;false&quot; data-hover-text-color-override=&quot;#fff&quot;&gt;&lt;span&gt;&quot;Book&lt;\/span&gt;&lt;i  class=&quot;&quot;&gt;&lt;\/i&gt;&lt;\/a&gt;\t\t&lt;\/div&gt; \t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;\/div&gt;&lt;\/div&gt;\t\t&lt;div id=&quot;fws_6a86a22a6dc20&quot;  data-br=&quot;&quot;none&quot;&quot; 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force-phone-text-align-&quot;default&quot; el_spacing_&quot;default&quot; &quot;inherit&quot;_tablet &quot;inherit&quot;_phone backdrop_filter_&quot;none&quot; &quot;  data-t-w-inherits=&quot;&quot;default&quot;&quot; data-border-radius=&quot;&quot;none&quot;&quot; data-shadow=&quot;&quot;none&quot;&quot; data-border-animation=&quot;&quot; data-border-animation-delay=&quot;&quot; data-border-width=&quot;&quot;none&quot;&quot; data-border-style=&quot;&quot;solid&quot;&quot; data-border-color=&quot;&quot; data-padding-pos=&quot;&quot;all&quot;&quot; data-has-bg-color=&quot;false&quot; data-bg-color=&quot;&quot; data-bg-opacity=&quot;&quot;1&quot;&quot; data-animation=&quot;&quot; data-delay=&quot;0&quot; &gt;\t\t&lt;div class=&quot;vc_column-inner&quot; style=&quot;border: &quot;none&quot; solid rgba(255,255,255,0); &quot;&gt;&lt;span class=&quot;border-wrap&quot; style=&quot;border-color: ;&quot;&gt;&lt;span class=&quot;border-top&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-right&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-bottom&quot;&gt;&lt;\/span&gt;&lt;span class=&quot;border-left&quot;&gt;&lt;\/span&gt;&lt;\/span&gt;&lt;div class=&quot;column-bg-overlay-wrap column-bg-layer&quot; data-bg-animation=&quot;&quot;none&quot;&quot;&gt;&lt;div class=&quot;column-bg-overlay&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;\t\t\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t\t\t\t\t&lt;\/div&gt; \t\t&lt;\/div&gt;\t&lt;\/div&gt; &lt;div class=&quot;wpb_text_column wpb_content_element &quot; &gt;\t&lt;div class=&quot;wpb_wrapper&quot;&gt;\t\t\t&lt;\/div&gt;&lt;\/div&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8961,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:7}\"><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a86a22a6e680\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 80px; padding-bottom: 80px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f4f4f4; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h2 style=\"font-size: 52px;line-height: 56px;text-align: left\" class=\"vc_custom_heading\" ><span class=\"ez-toc-section\" id=\"Connect_with_Spaceship_Fulfillment\"><\/span>Connect with Spaceship Fulfillment.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1691727728131\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Get 30 days free storage when you book demo.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a86a22a6e885\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a class=\"nectar-button jumbo regular m-extra-color-gradient-1\" style=\"background-color: #17f082;\" href=\"https:\/\/meetings.hubspot.com\/maggie-kam\/meet-a-sales?__hstc=30261088.91f6cea27971826c188cd9d19a35c3b8.1680174628399.1691573166807.1691725481684.127&amp;__hssc=30261088.8.1691725481684&amp;__hsfp=3439982503\" data-color-override=\"#17f082\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" target=\"_blank\" rel=\"noopener\"><span>Book Demo<\/span><\/a>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a86a22a6e9a2\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 100px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f7f7f7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><\/span><\/p>\n<p><span style=\"font-weight: 400\">In conclusion, Black Friday presents a significant opportunity for eCommerce businesses to boost sales through well-executed email marketing campaigns. By following the tips outlined in this article and avoiding common email campaign mistakes, you can create compelling and effective email campaigns that drive conversions. Additionally, partnering with a trusted fulfillment service like Spaceship ensures that your customers receive their Black Friday purchases promptly, contributing to a positive shopping experience. With careful planning and execution, your Black Friday email marketing campaigns can make this holiday season a profitable one for your business.<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"The holiday season is just around the corner, and for eCommerce businesses, that means one thing: Black Friday. Black Friday has become synonymous wit...","protected":false},"author":230468888,"featured_media":2826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[116305949],"tags":[116306197,116306107,116306190,116306198,116306178,116306179],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-china-fulfillment","tag-dropshipping","tag-e-commerce","tag-ecommerce-fulfillment","tag-fulfillment","tag-fulfillment-center"],"_links":{"self":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/users\/230468888"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":0,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/media\/2826"}],"wp:attachment":[{"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spaceshipapp.com\/en-hk\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}